Ecommerce is the revolutionary way of selling products online through an online shopping website. It has several benefits over a normal business for both the seller and the customer. There are several huge online marketplaces which offer eCommerce facilities but having your own online shopping portal gives you certain advantages. To begin with, the first and foremost reason is that it gives you total control. You can sell anything online, at your price and you also choose how your shops look like. It gives you the freedom from term and conditions of marketplaces and also you don’t have to give any sort of commission on sales. It helps you to build your own reputation and your own identity in this competitive market. Most of the times when customers refer their purchases to others they mention the site they purchased it from. That's not all here are a few statistics related to Ecommerce.
Despite the huge competition, E-Commerce websites provide the highest returns due to a tremendous increase in the number of online buyers. Purchasing products online is what more and more people are opting for. In these next 5 years, this market will grow even more. Especially India and Indonesia are the two highest growing eCommerce markets with India having the highest growth rate of 51% compared to the previous year. Almost 35% of google product searches result in purchase and product listings on google have a high click rate. You don’t have to depend entirely on paid advertisements anymore! With proper optimisation, you can generate huge traffic from organic listings.
In the world of eCommerce shopping portals, the competition is stiff. To stand out in this huge competition you need a customised user interface which is both attractive and easy to use. A simple and clean interface with a mobile-friendly design will get more sales compared to a non optimised unorganised design. While thinking about designs and layouts it is very necessary that it should be mobile-friendly. People now prefer using smartphones to browse and shop products so mobile-friendly online portals do well. Having a custom eCommerce shopping portal design also helps in building your own identity in this vast market. This custom identity combined with customer satisfaction results in customer loyalty. To know about how branding works check out this video!
An ideal shopping portal provides the best shopping experience to the customers by understanding their needs. In the case of eCommerce portal, customers cannot touch or feel the products before purchasing them. Due to this customers may feel insecure about their purchase. However, with support for high-resolution photos and videos of the product, customers can see and understand the product clearly. This would make customers feel secure about their purchase. Many first-time customers browse products without creating an account. With the guest checkout option, new customers can purchase products easily. Similarly, many customers prefer to browse different types of products before purchasing them. By having a Wishlist option customers can save the products they want for future purchase. Along with wishlist, having a personalised cart where people can add multiple products and purchase them at once is also very important. All these functions help in building the perfect shopping experience which results in customer satisfaction.
In the digital age, security is a big concern. It is a crucial part of every online shopping portal. Without proper digital security measures, your eCommerce shop is vulnerable to fraudulent activities and hacking attacks. Also, web browsers clearly show the security status of the website to the customers. If customers see your website is not secured they lose trust and won’t purchase from it again. This not only puts your customer in danger but also massively impacts your seller reputation negatively. However, securing an eCommerce portal is not that hard, all you need is a security certificate installed on your server. Strong digital security helps you to protect your eCommerce websites from potential attacks and helps you to build a trusting relationship with the customers. Customers who trust your shopping portal will recommend using it to their friends and family, so it is very important to build trust. To know more click here.
Managing your own online eCommerce website is easier than you think. From adding products to managing the product categories in just a few clicks. You can view purchases made by users and also the products in the wishlist of users that they want to purchase in the future. With the power of analytics, you can manage your inventories easily. Doesn’t matter where you are, as long as you have a smartphone with an internet connection, you will be able to manage your shopping portal. Not only that, with advanced payment gateway and detailed shipping information track every order from product delivery to payment receipt with reports for unsuccessful payments. This also helps you to manage a return/refund policy for your products easily.
With a newly built online store, all you need is more visitors who are interested in purchasing one of your products. The question is from where can you get this amount of traffic? There are two main sources to get traffic on your website, first is Google and then social media platforms. To get traffic from Google your website needs to rank in google search engine results. With On-page Search Engine Optimisation, your product landing pages will start to show up on the first page of Search Engines. This will help in getting huge traffic and more traffic equals more sales. To get more traffic from social media, you need a strategy. Like creating promotional codes and rewards for sharing your site with others. With Social media integration, customers can easily share products, add reviews. Strategies like this increase social shares and it also increase your reach. Social media growth is crucial in the early stages of the business and to know more click here.
Even with all these features, eCommerce shopping portals are very simple to manage. Using the administrative panel for managing your online shopping portal is as easy as posting an update on social media. With dedicated technical assistance, you will get acquainted with all the functionalities and how to manage them. Even still if you face any difficulty you can contact us anytime. Stay relaxed and keep selling more! We’ve got you on the technical front!
While opening their own shopping portal most sellers are concerned about product shipping. However, with integrated shipping facilities from different shipping partners, you can choose a shipping partner easily. Along with that you also get features like Cash on Delivery and package tracking, at attractive rates, so you never lose a customer again.
The project begins with the selection of the domain name. Choosing the perfect domain is very important but here along with the name, it also depends on what domain names are available currently in the market. While thinking about a domain name, focus on three aspects -
Uniqueness - Generally Domain name is the name for your shopping portal so having a unique name is important for building your brand. Plus, having a unique name increases the possibility of domain availability.
Length - It the best practice to keep your domain name within two to three syllables, so it can be easily remembered by everyone and to avoid confusion as well. If customers can remember your domain easily they will share it more easily.
SEO - Domain name has a huge significance in Search Engine Optimisation. If you can include an SEO keyword in your domain it will help your website rank higher in the google search results for that keyword. For on-page optimisation domains with an SEO keyword in domain name get better results compared to domains with no SEO keywords in it.
Firstly if you don’t have a logo then a new logo has to be made for your new online shopping portal. A logo is one of the primary visual assets of a brand that helps in creating a unique visual identity of your brand. With a good logo, you can give customers a clear idea of your business activity and your business values. Like Amazon’s logo, you can clearly see that the arrow points from A to Z showing the huge variety of products Amazon has. In addition to that, the arrow resembles with a smile representing customer satisfaction. Apart from telling your customers about your business a good logo also creates a long-lasting impression in the mind of your customers. But a logo is only a part of the visual identity of your brand. To create a complete unique presence of your brand a brand design template is prepared. In this template, all the different visual aspects of your brands are listed. Like logo, brand colour template, brand fonts typeface etc. Once the brand design template is finalised, Website layout and homepage is designed. At first, the Homepage is designed in Image format. After homepage design is approved all the other pages follow the design scheme of the homepage. Along with the Homepage, the website layout is prepared. While designing the homepage and layout of an eCommerce Website the following factors are important.
User Experience - Customers love purchasing from websites which are simple to navigate and easy to checkout. User Experience also known as UX is one of the key factors of Ecommerce Website Design.
Exclusivity - Customers love purchasing from websites which are simple to navigate and easy to checkout. User Experience also known as UX is one of the key factors of Ecommerce Website Design.
Compatibility - To have a wider reach, it is very important that all these designs should look good across all devices like Smartphone, Tablet and Computers. So that all the users on different platforms have the same experience.
Till the time you are not satisfied with the design, we keep making changes in it. This trial and error method continues until you are totally satisfied with the design. (Html)
The final phase of the project is the development of the eCommerce website after finalisation of the design and layout. An eCommerce website development has two parts FrontEnd and BackEnd.
FrontEnd - This is your main website. When visitors come at your website they will see this. All the features and functions of the shopping portal are here. Everyone will have access to this page and view it. This includes -
BackEnd - This is the administrative part where only you and your team has access to. Through Backend, you can manage the entire portal. You can add product categories, manage each individual product, add or remove product etc. Along with product management, you can manage user accounts and view their activity. You can see the detailed analytics for user login, user activity, product purchase, transaction history and much more. Analytics play a huge role in eCommerce website management. You also get reports of orders made, product inventory etc. to help you keep track of your online shopping portal.
Both Frontend and Backend are developed simultaneously for faster project completion. Unlike design phase, development has a fixed time frame depending on the project and its functionalities. While developing a shopping portal, Database management is an important aspect. It is crucial to protect the data of the users. Along with data security, it is also important to manage the database in a very efficient way to maximise your online shopping website’s performance. After finishing eCommerce website development it is tested on different platforms in different ways to see whether it is fully functional or not. After the completion of the testing phase, final adjustments (if any) are made. After that, your website will be made live for the public.